Founded in 2017, Kids First was an international distributor based in Paris, specializing in entertainment content for kids. The company sold the series produced by its shareholder Watch Next Media (Nate is Late, Boy Girl Dog Cat Mouse Cheese, I Elvis Riboldi) and its daughter company Je Suis Bien Content (Best Bugs Forever, Nawak).
At the end of January, following the partnership between Superprod Group and Watch Next Media, Kids First refocused its activities on digital. Now known as Kids First Digital, the company is exclusively responsible for distributing its partners’ series on digital platforms. The goal is to help them protect and maximize the digital rights of their content.
Kids First Digital is supported by major French equity-investment company SofiTVciné. The company aims to become a leading multiplatform children digital content provider, looking to distribute third-party shows from the most talented French and international producers. The company makes a point in working in close partnership with them, in order to build their IP as a global international brand.
