ABOUT

Founded in 2017, Kids First was an international distributor based in Paris, specializing in entertainment content for kids. The company sold the series produced by its shareholder Watch Next Media (Nate is Late, Boy Girl Dog Cat Mouse Cheese, I Elvis Riboldi) and its daughter company Je Suis Bien Content (Best Bugs Forever, Nawak).

At the end of January, following the partnership between Superprod Group and Watch Next Media, Kids First refocused its activities on digital. Now known as Kids First Digital, the company is exclusively responsible for distributing its partners’ series on digital platforms. The goal is to help them protect and maximize the digital rights of their content.

Today, the Kids First Digital ecosystem consists of 21 YouTube channels in 4 different languages and generates over 125M views per year across all platforms. Our tools and expertise have enabled our partners to grow their digital revenues and maximize their ADVOD and SVOD rights.

Meanwhile, series distributed by Watch Next’s Kids First, including “Hello Kitty Superstyle!,” “Nate is Late,” “Mr. Men,” and numerous others, will join the catalog of Superights, the international sales division of Superprod.