Founded in 2017, Kids First is an international distributor based in Paris, specializing in entertainment content for kids. The company sells the series produced by its shareholder Watch Next Media (Nate is Late, Boy Girl Dog Cat Mouse Cheese, I Elvis Riboldi) and its daughter company Je Suis Bien Content (Best Bugs Forever, Nawak).
Kids First is supported by major French equity-investment company SofiTVciné. The company aims to become a leading multiplatform children content provider, looking to distribute third-party shows from the most talented French and international producers. The company makes a point in working in close partnership with them, in order to build their IP as a global international brand.