Paris-based Kids First is a 2017-born international distributor, specializing in entertainment content for kids. The company sells the series produced by its shareholder Watch Next Media (Nate is Late, Boy Girl Dog Cat Mouse Cheese, I Elvis Riboldi) and its daughter company Je Suis Bien Content (Best Bugs Forever, Nawak).
Kids First has gained the support from major French tax-shelter company SofiTVciné, who is backing its investment in content. The company aims to become a leading multiplatform children content provider, looking to distribute libraries and third-party shows from the most talented French and international producers. The company makes a point in working in close partnership with them, in order to build their IP as a global international brand at best.