Founded in 2017, Kids First is an international distributor based in Paris, specializing in entertainment content for kids. The company sells the series produced by its shareholder Watch Next Media (Nate is Late, Boy Girl Dog Cat Mouse CheeseI Elvis Riboldi) and its daughter company Je Suis Bien Content (Best Bugs ForeverNawak).


Kids First is supported by major French equity-investment company SofiTVciné. The company aims to become a leading multiplatform children content provider, looking to distribute third-party shows from the most talented French and international producers. The company makes a point in working in close partnership with them, in order to build their IP as a global international brand.

Head of sales Marie Lassal started working in distribution for animation specialist Mediatoon in 2011, before joining France TV Distribution three years later to handle worldwide sales of kids content.  One of the shows she distributed there was the new Peanuts series from French studio Normaal Animation ; soon after, she was hired as VP of co-productions & sales at Normaal, where she raised the financing for the new Barbapapa series.

Philippe Alessandri is the CEO and owner of Watch Next Media he founded in 2015 . Previously, he produced over 200 hours of animation as the long time CEO of Télé Images Productions. Philippe is also the president of ANIM FRANCE, the French association of animation producers, as well as ANIMATION EUROPE, the federation of the European animation producers’ and distributor’s associations.