By 21 October 2020June 9th, 2021No Comments

An original animated series
Produced by Kids First in Partnership with Sanrio


PARIS and TOKYO, February 6, 2019 – Hello Kitty, the iconic Japanese character created 45 years ago by Sanrio, returns to TV screens in a new animated series, currently developed by Kids First.

The World of Hello Kitty will feature the famous titular character along with all of her friends (all pertaining to the Sanrio universe), as they try to live in harmony in their not-so-quiet neighbourhood. Kitty’s friends are all very different and they each have their little quirks, so their tight-knit community is often put to the test. But at the end of the day, Kitty always brings them back together, because she accepts her friends for who they are.

Slated for release in Q1 2021, the 52×11’ series will be produced by Paris–based Monello Productions and Watch Next Media, in partnership with Tokyo-based Sanrio.

Under the deal, Kids First will handle worldwide financing and worldwide distribution outside Asia, Asia being the reserved territory of ABC International. Sanrio controls the merchandising and licensing rights for the property.

“This year marks Hello Kitty’s 45th anniversary. We’re also extremely pleased to announce that this year will mark another important milestone: Hello Kitty’s TV animation series debut in Europe”, said Sanrio Senior Managing Director Kazuyoshi Fukushima.

ABC International Managing Director, Shusaku Inoue, said: “We are proud of having created the bond between Sanrio and Kids First to make this great project happen.”

Philippe Alessandri, President of Kids First: “We are excited by this unique opportunity to create an animation series based on one of the most famous, endearing and inspiring characters all over the world.”


About Sanrio

Sanrio is the global lifestyle brand best known for pop icon HELLO KITTY. Home to many endearing characters including MY MELODY, BAD BADTZ-MARU and KEROKEROKEROPPI, Sanrio was founded on the ‘small gift, big smile’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in 130 countries. In addition, Sanrio is operating two theme parks in Japan—Sanrio Puroland and Harmonyland—and also licensing Sanrio characters for theme parks oversea.


About ABC International

ABC international is the international sale/distribution arm of Asahi Television Broadcasting Corporation (ABC Japan) which is the most major and outstanding commercial terrestorial broadcaster in Western Japan, established in 1951.  ABC International is selling ABC Japan’s well-known entertainment programs as finished programs and formats. Such as, “The Before and After”, “Who is the Real Celebrity ?” and “Welcome, Newlyweds”.


About Kids First

Paris-based Kids First is an international distributor, specializing in entertainment content for kids. The company is a subsidiary of producers WATCH NEXT MEDIA and MONELLO PRODUCTIONS (part of TetraMedia Studios/ ITV Studios company).  Marie Lassal acts as head of sales.

The company makes a point in working in close partnership with them, in order to build their IP as a global international brand at best.

Its catalogue includes comedies such as:  Nate is LateMax & MaestroBest BugsI Elvis, Rocky Kwaterner, Nawak and The Kiddycrunchers, along action series MarbleGen.