Kids First Secures New Raft Of Sales for Hello Kitty : Super Style !

By 23 May 2023No Comments

New global broadcast partners on board with new animated series

31 January 2023: Paris-based international distributor Kids First has secured a host of new global broadcast partners for “Hello Kitty: Super Style!”, an original 3D animated children’s programme based on Sanrio’s pop culture icon Hello Kitty.

The 52 x 11-minute 3D animated show is co-developed with Amazon Kids+, the award-winning kids content subscription, which debuted the first episodes in December 2022. The series has been picked up by Viaplay for Scandinavia, Baltics, Poland and Benelux; Super RTL in Germany; CBC Canada, Canal + Ethiopia and Poland,  and Canal Panda in Portugal. These linear broadcasters join Canal+ and M6 in France, RAI YOYO in Italy, Tiny Pop in the UK, Discovery Kids for Latin America, RTS for Switzerland and Hop for Israel, which have already acquired the show.

“Hello Kitty: Super Style!” is produced by Paris-based production companies Watch Next Media, Monello (Banijay Group) with Italy-based Maga Animation Studio, and distributed worldwide by Kids First, with Japanese distributor ABC Frontier, Inc. handling Asian territories. GRAMMY®, Juno- and Polaris Prize-nominated singer/songwriter Carly Rae Jepsen performs the theme song for the show.

Philippe Alessandri, President, Kids First says: “Hello Kitty is an iconic brand which resonates with an international audience and is much loved across generations. Following its successful launch on Amazon Kids+ at the end of last year, we are delighted new partners have signed up to take this series with universal humour which appeals to both boys and girls to an even broader global audience.”

In this fun and action-packed series, Hello Kitty stars as the friendliest face in Cherry Town – a small-town hero who will stop at nothing to help a friend in need and get them smiling. Hello Kitty uses sprinkles of kindness, oodles of heart and a dose of bow power that activates an amazing transformation that changes her costume to be a brave explorer, a top-notch chef, a sensational pop star (and more!) to help her tackle the challenge ahead. She’s a super friend with super style and brings the tight-knit community of Cherry Town even closer together.


Contact person: Marie Lassal / Head of Sales
E-mail: marie.lassal@kidsfirst.fr

For press enquiries: DDA PR
Contact person: Janet Balmforth
E-mail: janet.balmforth@ddapr.com

Notes to Editors:

Paris-based Kids First is a 2017-born international distributor, specializing in entertainment content for kids. The company sells the series produced by its shareholder Watch Next Media (Nate is Late, I Elvis Riboldi) and its daughter company Je Suis Bien Content (Best Bugs Forever, Nawak) as well as kids series from third-parties producers such as Mondo TV France and Monello Productions (Rocky Kwaterner).

About Sanrio

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty, and home to many other beloved character brands including Chococat, My Melody, Badtz-maru, Keroppi, Gudetama and Aggretsuko. Sanrio was founded on the “Small Gift, Big Smile” philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio’s legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio @hellokitty and @hellokittyeu on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.

©️2023 SANRIO CO., LTD